Venturian Media Completes Acquisition of Social Shopping Site boxedup.com
Venturian Media Ltd, a leading affiliate publishing and performance marketing company, today announced the acquisition of social shopping site boxedup.com in an all share deal.
Ross Travill, co-founder of Venturian said:
boxedup is the perfect addition to our existing portfolio of product comparison and discount shopping sites which will all be integrated into the main boxedup platform, offering the consumer a means to organise every aspect of their online shopping. Additionally, our advertiser partners will benefit from new engagement opportunities and a means of generating incremental sales from an established and growing international community of savvy shoppers looking to find, share and compare online offers and their personal ‘wish lists’.
Since launching in 2005, Venturian Media has established itself as an international super affiliate delivering over sixty million pounds in sales to advertisers in 2008, with offices in the UK, Australia and India. The affiliate-based monetisation of boxedup, providing latest prices and offers to users – from a wide range of retailers – for the products that they want to buy, is a strong natural fit blending a fast growing revenue type with an innovative online retail and social media environment. Econsultancy forecasts that the affiliate marketing industry will generate more than £4bn in online retail sales in 2009 in the UK alone. The service aims to be profitable by Q4 as an independent unit within Venturian Media, with the team confident of creating a social media network which has a scalable business model delivering real profits and without compromising the consumer experience and the integrity of its network.
The boxedup site was launched in July 2007 by Chris Osborne and Jeremy Baines. Chris will continue to lead the effort in building a range of features and services currently under development, and explains
ultimately we’re looking to create the dominant platform on the web that consumers, publishers, retailers and brands use to engage and interact with in relation to shopping and product-related activity, on boxedup.com and beyond. We’re building a significant database of consumer purchasing intent that will power the monetisation and drive the social and community experiences across the service.
Chris goes on to say
by becoming part of Venturian Media we’re in a great position to continue building the service for our users around the world within a performance marketing organisation that’s got deep expertise in the online retail area, which is a strong combination.
For further press information, contact Chris Osborne on (0)7771 598 741 or email chris@boxedup.com
Twitter Leaves Me Ronery
Two posts in less than a week – mental!
So back at the A4U Expo most of the speakers were extolling the virtues of Twitter – the internets new “Next Big Thing”! I signed up for it today (the setup process would have been straight forward if the captcha’s hadn’t been impossible to read) and I am now kinda left in a room on my own with no friends – reminds me of the A4U trip to be fair!
In terms of social networking I started with myspace, then moved onto facebook, and now I’m giving Twitter a go – no one can say I don’t keep up with the latest fads (although usually a year or so late). For people that don’t know, Twitter is a social networking site that allows you to publish status updates to friends and followers, from what I can see it’s basically like the status update area in Facebook – not really sure what benefit it will have from a business point of view but we shall see!
Anyone who wants to stop me feeling so ronery (Team America Gag) can add me or Twitter me or whatever with my username which is venturian.